On Letting Go of Our New York Office (For Now)
We no longer have an office in New York...so what happens now?
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As we approach our five year anniversary, we’re thinking carefully about how we reach out and let people know what we do and how we can support them. We know we can do better than typical b2b email marketing. With JOY as our North Star, we are setting out to model for our clients how online presence can be built - and measured.
All of our communications and marketing efforts fall under the strategy we’re calling OpenTent Out Loud. OpenTent Out Loud will be our way to share our work, our conversations and our learning with the world.
As part of this strategy, we won’t engage in ‘marketing’ or ‘communications’ as a distinct effort or department. The OpenTent Out Loud strategy is to simply collect, amplify and share internal conversations, ideas and learning in a public way. We will all adopt the mindset of the reporter, the sleuth and the storyteller: scanning for interesting or shareable bits of wisdom and then extracting them for development and publication.
These conversations, ideas and learning emerge everywhere, but especially in places like:
With our OpenTent Out Loud strategy, we are adopting a company-wide, platform-based, modular approach to knowledge management and the public sharing of that knowledge.
The OpenTent Out Loud strategy will serve as a model for our clients when they ask us about communications strategy. We'll be able to show them how we operationalize it with Salesforce, customize and segment it, and track impact for continuous improvement.
With OpenTent Out Loud, we’re following our own advice to take advantage of our tools and the significant investment of brainpower we already make in how we run our business, support our team, and drive success with clients. We’re so excited to shine our beacon about what we’re learning, how we can help, and how we do our work.